The Challenge
Help people in debt easily gain insight into their spending.

The Idea
A household budget app (the first in the Netherlands) and a program that trains experienced experts to help their peers.

The Execution
In Amsterdam, Utrecht, Rotterdam, and Bodegraven, among other cities.

The Result
Eight thousand families gained insight into their monthly expenses and were able to use that insight to save money.

In portfolio because
Developed in collaboration with the target group.

My Contribution
Idea, strategy, operation. Props to Sara Smets for her tireless efforts.