The Challenge
Make Jupiler the most relevant festival beer.

The Idea
Instead of one activation for all festivals, each festival receives an activation that suits the needs of the organizer and the audience.

The Execution
This was therefore different for each festival, but always in keeping with #menknowwhy. Commissioned by the experience architects at Wink.

The Result
This resulted, among other things, in this comment from Jupiler’s marketing director: this [activation at Best Kept Secret] was our best activation ever. Experience the vibe in this video.

In portfolio because
Men know why. Women do too, by the way.

My Contribution
Strategy, Concept, Art Direction, Social.