The Challenge
A Day at the Park wants to involve more sponsors in the festival, but in a fitting way.

The Idea
A day at the park calls for a picnic.

The Execution
A luxurious picnic basket with a beautiful blanket inside, packed with fun and tasty festival goodies. The first 250 visitors received one, so the rest arrived to a mega-picnic.

The Result
Positive reactions in the press, which for once didn’t report on ecstasy and noise pollution, but on the festive atmosphere. Beautiful photos in the newspapers. Happy visitors, happy customers, and 15 new sponsorships.

In portfolio because
Having a large brand network can be useful.

My Contribution
Sponsor Network, Concept and Strategy.
Dealmaking: Nina Marx.