The Challenge
Write our company’s new brand story and give it back to us in such a way that we can tell it ourselves.

The Idea
Employees, consciously or unconsciously, know exactly what a company is all about. They wrote down the story during five wooded walks.

The Execution
Is in full swing. After a revamp of the corporate style and messaging, the eight market groups and more than 700 employees are now also working on it.

Result
A comprehensible and relatable brand story on a single page and a tight rollout plan.

In portfolio because
Groenlo is the Dutch Silicon Valley.

My Contribution
Walks, Strategy, Copywriting.