The Challenge

Help, Corona, how is APF Real Estate going to put DISTRICT WEST on the map?

The Idea

Create a massive landmark to show your existence and then do creative sales to potential tenants.

The Execution

The Tree of hope, a truly outstanding idea from the experience architects at Wink.

Result

National media attention and visibility for the festival industry’s birds of paradise.

In portfolio because

There is hope.

My Contribution

Strategy, commissioned by www.welcometowink.com

photo tree: Bart Heemskerk 
photo mc Typhoon: Ben Houdijk