The Challenge

Prove that 14 collaborating universities can make science relevant to a broad audience.

The Idea

Bring your news based on emotion and current themes. Work closely with influencers to achieve reach. Manipulate the social algorithms by pushing from all channels of the University of the Netherlands and the 14 Dutch universities.

The Execution

In collaboration with the Universities of the Netherlands and, among others, Govert Sweep, Gamemeneer, and Gwen van Poorten.

The Result

More than we could have imagined. Figures available at yours truly.

In portfolio because

A strategic case, where the production design, in particular, was decisive for the result.

My Contribution

Strategy and production design. Design and implementation by P2P media / University of the Netherlands.