The Challenge
Covid is over. How do we tell people we can get back to business?

The Idea
YES to all. It was already alive in the team, but needed to be placed in the right context to also work as a theme for the party and campaign.

The Execution
You should have been there.

The Result
Everyone pulling in the same direction for the team, a sold-out Cruijff Arena.

In portfolio because
YES is the most powerful word on earth.

My Contribution
Strategy, Copywriting. Art; Stijn Groenemeijer.